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On The Road

The visual identity of Ldrdo's "On the Road" project is a kaleidoscope of colors and textures—a nod to the eclectic charm of gas station aisles and roadside attractions. The logo—a whimsical car rendered in 3D—radiates youthful optimism, while its nostalgic undertones pay homage to the timeless allure of the American road trip. Drawing inspiration from colorful sweets and branded products, the design captures the essence of Americana, infusing each visual touchpoint with warmth and nostalgia.

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