On the Road — Album Branding for LDRDO
I was recently commissioned to create the visual identity and branding for LDRDO’s upcoming music album, On the Road. Inspired by the legendary novel and the spirit of exploration, I transformed the album into a story-driven brand centered around the iconic Bimba car—a symbol of freedom, creativity, and discovery.
The project included:
Logo Design:
Featuring the bold and memorable Bimba car as the album’s centerpiece.
Visual Identity:
A vibrant color palette, characters, and assets derived from the logo, creating a cohesive and dynamic visual language.
The artwork draws inspiration from my recent road trip across the USA, capturing the nostalgia of roadside gas stations, vintage product designs, and the open road. By blending Pop Art aesthetics with literary and musical storytelling, I created visuals that reflect the album’s restless, creative spirit.
This project is a tribute to freedom, music, and the joy of the journey itself—an intersection where sound, art, and branding come together.



















